De ce facem Social Media?

Gata vacanta de Paste, we’re back on track. πŸ˜€ Lectura de cafea a acestei dimineti a fost “Fluent – The Razorfish Social Influence Marketing Report” realizat de catre Razorfish, una dintre cele mai tari si importante agentii de digital din lume. Desi raportul este din 2009, contine o lista cuprinzatoare despre ce reprezinta utilizarea cu succes a SM pentru un brand, lista care poate fi considerata valabila si astazi:

β€’ To increase sales at your ecommerce site

β€’ To reduce your support costs

β€’ To see how many influential people tweet about something related to your brand

β€’ To turn up the volume of conversation about your brand

β€’ To increase the number of unique visitors to your Web site

β€’ To tally the number of people who use a specific coupon

β€’ To generate increased awareness within a specific audience

Deci cum reformulam obiectivele alea cu numar de fani si interactiuni? πŸ˜› Puteti descarca raportul de aici. πŸ™‚

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