Brastemp – Inspiration changes everything

Producatorul de electrocasnice brazilian Brastemp (parte din Whirlpool) a lansat anul acesta campania interactiva “Inspiration changes everything. And life becomes just like a Brastemp”. Imi place foarte tare ideea celor de la DDB Brasil care au plecat de la un insight simplu – oamenii asculta radio-ul cel mai frecvent dimineata cand sunt pe drum spre munca – si au construit o campanie de “feel good”.

In campanie au fost implicate cele mai mari 11 statii de radio braziliene care au difuzat simultan urmatorul spot: “Right now, millions of people at their cars, listening to the radio. All serious, sleepy, until an inspiration changes everything. We invite you to smile to the driver next to you. If he heard it, he’ll smile back …. See? Inspiration changes everything and life becomes just likeee… a Brastemp. ”

Mai multe detalii pe The Inspiration Room aici.

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