Campania Power of Love pentru Melissa

In ultima vreme imi atrag atentia din ce in ce mai multe campanii facute in Brazilia care usor se transforma in land of the cool and creative (must visit soon, must visit soon, must visit soon!!). Ultima campanie care mi-a placut este “Power of Love“, realizata pentru Melissa, o companie braziliana producatoare de pantofi.

Pentru realizarea video-ului “stop motion” de mai jos care promoveaza deschiderea noului magazin din Sao Paulo au fost folosite 350,000 de Post-it-uri iar 30,000 dintre acestea contineau mesaje primite de la oameni obisnuiti. Asta da user generated content, nu?😀

Mai multe detalii despre campanie aici.

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